Ground News
Spend tier: Flagship Overzealots integration (4× content series). The Challenge Ground News needed to reach an audience that already cares about media bias, news literacy and political analysis — and frame their product as the obvious answer for those viewers. Our Approach Overzealots — honestly, a no-brainer audience match. The creator’s audience is exactly the […]
Shopify
Shopify x JVScholz. The Challenge Shopify wanted to tap into a new audience segment and re-establish themselves as the obvious go-to store builder for that vertical. The KPI here was brand awareness, not direct response – a different goal this time around. Our Approach One impact placement with a niche creator (JVScholz) whose audience matched […]
Plaud
The Challenge Plaud needed bottom-of-funnel direct response in a tricky market. Public sentiment around AI is mixed, and the wrong creator pairing could have hurt the brand more than helped it. Selection had to be careful. Our Approach Tight, considered creator selection. We looked for audiences that would actually be open to an AI product, […]
Ekster
The Challenge Ekster wanted bottom-of-funnel direct response — not just broad reach. The goal was simple: get their product in front of engaged viewers who actually buy. Our Approach Same playbook as Outskill – sub-niched news, history and education creators with deep audience trust. We started with an integration with Alexandre from History Legends. The […]
Outskill AI
Include: $65k+ in ad spend across 20 videos with 11 different creators. The Challenge Outskill needed to reach a qualified, educated, knowledge-hungry audience at scale. The AI space had become noise – flooded with vibe-coding bros and generic ‘AI tool’ content. Their target wasn’t dabblers; it was professionals genuinely committed to learning AI tools and […]