The Challenge
Ekster wanted bottom-of-funnel direct response — not just broad reach. The goal was simple: get their product in front of engaged viewers who actually buy.
Our Approach
- Same playbook as Outskill – sub-niched news, history and education creators with deep audience trust.
- We started with an integration with Alexandre from History Legends. The numbers came back ROAS-positive, which gave Ekster the confidence to keep going.
- From there it became an ongoing partnership. Alex has been re-booked, and other creators on our roster have now done 10+ integrations with Ekster, a strong signal that this audience type is working well.
The Result
- Initial integration: ROAS-positive
- Creator re-booked, which is usually the strongest signal an audience segment is working
- 10+ Ekster integrations across our news-space roster, suggesting sustained ROI and consistent scalability.
The Takeaway
Engaged audiences are the leverage. When a brand keeps rebooking the same creators, that’s the signal that matters.