Include: $65k+ in ad spend across 20 videos with 11 different creators.
The Challenge
Outskill needed to reach a qualified, educated, knowledge-hungry audience at scale. The AI space had become noise – flooded with vibe-coding bros and generic ‘AI tool’ content. Their target wasn’t dabblers; it was professionals genuinely committed to learning AI tools and applying them in their jobs. They needed weekly lead generation that could hit quota – consistently.
Our Approach
- We skipped the obvious AI/tech creator pool. Their audiences were saturated and skeptical, and we didn’t want to fight that.
- Instead, we placed Outskill inside sub-niched politics, education and news creators with loyal, daily-returning audiences. When viewers treat a creator as their primary news source, that trust transfers to anything the creator endorses.
- These audiences are pre-qualified by nature – educated, mature, and used to engaging with complex topics. Exactly Outskill’s ideal customer.
- When one of our creators couldn’t manage the workload, we stepped in directly — handling scripting and editing on their behalf. We used Manus AI plus a lot of manual audience watching to nail the tone, and the video performed exceptionally well.
The Result
- Average CPL: $10
- 20 sponsored videos delivered
- 11 different creators activated across the campaign
- 5.27M+ Views | 325K+ Engagement
The Takeaway
If you’re not running on news and politics creators, you’re leaving a qualified audience on the table.