The Challenge
Plaud needed bottom-of-funnel direct response in a tricky market. Public sentiment around AI is mixed, and the wrong creator pairing could have hurt the brand more than helped it. Selection had to be careful.
Our Approach
- Tight, considered creator selection. We looked for audiences that would actually be open to an AI product, paired with creators who already had credibility.
- Instead of generic feature explainers, we let each creator actually use the product first and built the integration around their real use case. The authenticity made all the difference.
- That genuine product experience — rather than a scripted run-through of the features – is what drove the strong performance.
The Result
- Strong campaign performance driven by authentic, use-case-led creative
- Reach: 1.1M+ views | 75,000+ engagement
The Takeaway
Authenticity isn’t just a vibe — it’s what makes the integration land. Real product use beats a scripted feature list every time.