Shopify x JVScholz.
The Challenge
Shopify wanted to tap into a new audience segment and re-establish themselves as the obvious go-to store builder for that vertical. The KPI here was brand awareness, not direct response – a different goal this time around.
Our Approach
- One impact placement with a niche creator (JVScholz) whose audience matched the segment Shopify was after.
- Awareness-led creative rather than performance creative. When the goal shifts, so does the execution.