Spend tier: Flagship Overzealots integration (4× content series).
The Challenge
Ground News needed to reach an audience that already cares about media bias, news literacy and political analysis — and frame their product as the obvious answer for those viewers.
Our Approach
- Overzealots — honestly, a no-brainer audience match. The creator’s audience is exactly the news-literate, politically engaged demographic Ground News exists for.
- A repeat placement structure (×4) reinforced the message and let us compound reach across return viewers – these are people who watch every video.
The Result
- Reach: 1M+ views | Reach 72k+ engagement